2009考研英语阅读理解精选试题及答案解析Unit1

Text 3
　　There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.

　　In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transaction may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.

　　An alternative for the market system is administrative control by some agency over all transactions. This agency will issue edicts (orders) or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way of administering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.

　　In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage(origin), religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste(social class) may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant (unchanging) society may result.
11. The main purpose of the text is to
［A］ interpret the essence of general economics.
［B］ compare barter and cash-exchange markets.
［C］ outline contrasting types of economic systems.
［D］ argue for the superiority of a certain economy.
12. The word “real” in “real goods”(Par.2) could best be replaced by
［A］ genuine.［B］ concrete.［C］ durable.［D］ practical.
13. According to the text, a barter economy may lead to
［A］ unfair transaction.［B］ direct conflicts.
［C］ gradual deflation.［D］ trading troubles.
14. In an administered system, business activities are under the direction of
［A］ major economic organizations.［B］ general public advisory body.
［C］ large commercial companies.［D］ certain official departments.
15. All of the following are mentioned as factors determining one’s place in a traditional society EXCEPT
［A］ family background.［B］ age and education.
［C］ religious beliefs.［D］ established experience.

Text 4
　　It’s possible that while you are at work, you may dream about a month of Sundays, but your boss wishes for a week of Tuesday. That’s because she/he probably knows that productivity is one of the main factors bolstering (supporting) a company’s growth. And a recent poll shows that workers are most productive on Tuesdays!

　　Accountemps, an employment agency, conducted a national survey of office managers, which shows that by the middle of the week, they see a dramatic productivity decrease. While Monday is considered second in “productivity value,” only nine percent of office managers think Wednesday is the peak productivity day. Five percent believe it is Thursday. And Friday, well, you can just imagine! However, forty-eight percent of the managers polled said that Tuesday is, by far, the most productive day of the week.

　　A close analysis of workweek rhythms would turn up some obvious reasons for those survey results. First of all, Monday is overloaded with meetings, designed to “get things moving,” and everybody knows meetings aren’t very productive. Wednesday is “hump day”(驼峰日) — get over it as painlessly as possible, a worker thinks, and the week is more than halfway over. On Thursday, people are running out of steam; and Friday, everybody’s thinking about the weekend. There are reasons why the other days aren’t productive, but what makes Tuesday special?

　　Tuesdays, employees hit peak performance because they are very focused on day-to-day activities. Also, it’s usually the first day of the week when they’re focused on their own task. They’re not in meetings that take them away from their primary responsibilities. Actually, Tuesdays can be quite hectic (full of excitement and without rest). Workers are arriving at work fairly frantic (wildly excited). And so, in 10 hours, they’re doing 20-hour work. That’s productive, but it’s also tough.

　　This does not mean that nothing happens on the last three days of the workweek. Things do not get so lax that people are sitting with their feet on desks, sipping coffee and talking on the phone all day, but there’s a definite lack of focus. The pace softens and the rhythm slows down. And this is not healthy: it produces fatigue and lowers productivity. To prevent this midweek slowdown, some management consultants suggest that employers avoid jamming so many meetings into Mondays. Work deadlines can be rescheduled to stretch out the workflow. Variations in productivity are only natural, but both workers and bosses win when the peaks and valleys are less dramatic than they are now.
16. According to the poll, which of the following days is most productive?
［A］ Thursday.［B］ Friday.［C］ Monday.［D］ Wednesday.

17. The peak productivity day of the week is marked by
［A］ violent excitement and activity.
［B］ due enthusiasm and creativity.
［C］ hurried and disordered movement.
［D］ full concentration and efficiency.

18. The word “lax” in the last paragraph means
［A］ usually negligible.［B］ lacking in control.
［C］ totally distractive.［D］ worthy of relaxing.

19. With respect to the changes in productivity, the text suggests that
［A］ work deadlines can be readjusted.
［B］ they are reasonable and expectable.
［C］ Monday meetings may be called off.
［D］ their differences are to be minimized.

20. The author has explained all of the following EXCEPT
［A］ the steps taken to alter workweek rhythms.
［B］ the productivity on the 6th day of the week.
［C］ the reason why midweek slowdown takes place.
［D］ the concern bosses have about low productivity.

Part B
Directions:
　　You are going to read a list of headings and a text about marketing strategies. Choose the most suitable heading from the list A — F for each numbered paragraph (21 — 25). The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)［A］ Which marketing tactic must an entity take?
［B］ Quality first, competition second
［C］ Exemplify offensive measures
［D］ Complex factors cause due market analysis
［E］ The motive for proceeds also functions
［F］ Strategy varies with external conditions

There are three general marketing strategies that an organization can adopt.
21.
　　The first is an aggressive strategy, characterized by generating a great deal of promotion, varying prices, changing the times and places at which the products/services are offered, differentiating the products/services from those of competing organizations, hiring creative salespersons to promote the products/services, spending lots of money on marketing activities, and so forth.

22.
　　The second general marketing strategy is a minimal one, characterized by doing very little promotion, pricing below market, offering services at traditional places and times, spending very little money on promotion and salespersons, and so forth. The third is a balanced marketing strategy, an in-between strategy that differs from an aggressive strategy and a minimal strategy only in degree. These three strategies are appropriate alternatives for any organization. However, not every organization needs an aggressive strategy, nor does every organization need a balanced strategy or a minimal one. The situation facing each entity is obviously different, calling for an analysis of the factors that dictate which of the three alternative strategies is most suitable for each organization.

23.
　　The first major factor is the nature of the market competition facing the organization. If it is in a monopoly position, with no direct competitors in its market area, then a minimal marketing strategy is suitable. However, if the organization is in an oligopoly market position, with a few competitors in its market area, then a balanced marketing strategy is called for. If there is a high degree of competition and several competing products/services in its market area, this would suggest an aggressive marketing strategy. Further, if there are many other forms of indirect competition, then the organization should pursue a balanced marketing strategy.

24.
　　The second major factor is the quality of the products/services offered. If the organization has high-quality products/services, a minimal marketing strategy is called for, other factors being equal. If it is in a weak market position with low-quality products/services, a minimal marketing strategy should be pursued. If the products/services are of medium quality, this would suggest a balanced strategy.

25.
　　The third major factor is the revenue strategies that the managers may desire to pursue. For example, if the managers want to maximize the organization’s revenues from its products’ services, then the organization should adopt an aggressive marketing strategy. If it wants to minimize revenues, then it should pursue a minimal strategy. However, if it wants to balance its revenues — not maximizing and not minimizing — then a balanced marketing strategy is called for. These factors may be summarized and put into decision model for an administrator to use in deciding which general marketing strategy his/her organization should use. Once the strengths and weaknesses are weighted for each factor, an overall evaluation can be completed, allowing the administrator to arrive at an overall decision — that is ,whether to follow an aggressive, balanced, or minimal general marketing strategy.

Part C
Directions:
Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2.(10 points)
　　Not long ago, technology in the home was carved up into well-defined territories: The PC — care of Microsoft, Intel, Dell, and the like — presided over the home office. The television and stereo were king and queen of the living room. These days, though, the digital revolution is shaking up that comfortable ease. (26)With the advent of MP3 music files, personal video recorders, game machines, digital cameras, and a host of other media and services, it’s no longer clear who controls which bit of home floor. And that has set off a battle for dominance in home entertainment.
The shake-up covers the technology spectrum. Microsoft Corp. is spending billions on entertainment initiatives such as its X-box video game comfort. Compaq Computer Corp. and HewlettPackard Co. sell MP3 music players that plug into homestereo systems. Philips Electronics sells a stereo that hooks into a high-speed Internet connection to play music from the Web.
　　Consumers are getting the message. (27) Sales of many of these devices should take off this year and next: U.S. shipments of MP3 digital music players for listening to songs downloaded from the Net are expected to jump by more than 50% this year, to 7 million units, according to researchers International Data Corp. Sales of personal video recorders, such as TiVo, which let you record TV shows for later viewing, should nearly triple this year in the U.S., to 2.2 million units.
　　Even high-definition television(HDTV) — the durable Next Big Thing — may soon take off. (28) By the end of 2003, nearly 6 million U.S. homes should have HDTV sets, and by yearend, some 7.7 million American homes are expected to have networks to tie their digital gear together, with strong growth spurred by a new standard for wireless links called WiFi.
　　Call it the next big wave of technology. (29) After the PC era and the Internet Age, many consumers have grown comfortable with tech: Two-thirds of U.S. homes own PCs today, while 60%  have Internet access, according to researchers Gartner Data-quest. To reach the rest of the market, technology companies need to build simpler devices that offer more entertainment. (30) And these new machines need to work together as readily as stereo components do today, and should be nearly as easy to set up and use as a telephone or a television. That is leading to the consumerization of technology over the next five to ten years. The future is about MP3 players, digital video, and the like.

参考答案
Part A
Text 1: 1. A2. C3. D4. B5. A
Text 2: 6. D7. C8. C9. B10. D
Text 3:  11. C12. B13. D14. D15. B
Text 4: 16. C17. D18. B19. D20. A

Part B
21. C22. A23. F24. B25. E

Part C
26. 随着MP3音乐文档、个人录像机、游戏机、数码照相机及许多其它媒体和服务器的问世，究竟谁会占据家庭中的哪块地盘，就很难说了。
27. 今明两年，这些电器中许多产品的销售量会急剧上升，据国际数据公司的研究人员估计，能收听从网上下载歌曲的MP3数码音乐播放机，美国今年出货预计跃升50%以上，达到700万套。
28. 到2003年末，近600万美国家庭拥有高清晰电视机，而到年终，随着称作WiFi 的无线连接新技术标准所激发的迅猛发展，预计约有770万美国家庭用网络系统把他们的数码装置联成一体。
29. 许多消费者在经历过个人电脑时代和互联网时代之后，对新技术业已应付自如；据Gartner数据调查公司的研究人员统计，现在2/3的美国家庭拥有个人电脑，而60%的家庭有互联网接口。
30. 而且，这些新机器需要像现在的立体音响部件那样容易地组合起来运行，同时它们还应该几乎像电话机或电视机一样容易安装和使用。

答案解析

Unit 1　Part A　Text 1
【文章大意与结构】
　　本文讨论了幸福感与不幸福感话题。作者第一、二段指出幸福与不幸福实际上并非同一情感的两个方面，它们互为共存，各自增减，两者之间没有多少关系；第三至五段提到，不幸福的遗传禀性可能存在于某些家庭，而幸福感则主要靠后天培养，幸福感是一种主观感受，天生感到不幸福的人也可通过自己的努力增加幸福感。

　　本文在结构上的显著特点是各段中间均使用转折词“but”或“however”，前半段的叙述作为铺垫，后半段引出作者要表述的观点。

【试题解析】
1. 判断题。本题可定位于第3段第3句：研究表明不幸福的遗传禀性可能存在于某些家庭。再参考第4句：幸福似乎与遗传无关。由此可以判断[A]“不幸福与其是受环境影响，不如说是遗传的”正确。
“幸福与不幸福互为条件”，与第1段最后1句相悖；[C]“不幸福受外部因素而不是内部因素影响”，与A项相反，错误；[D]“幸福是一种不可控的主观感受”错误，幸福是主观感受（第4段第1句），但并非“uncontrollable”，它可以培养（第3段最后一句）。

2. 细节题。本题题干中的要点是“one can achieve happiness by...”，在原文中有两处对此进行了回答，一是

3段最后一句“获得快乐的能力主要是自己培养的”，另一处是第5段最后一句“你可以通过自己的行为增加幸福”。由此判断C项正确。
[A]“保持一般的幸福程度”、“逃避生活中恼人的事情”、[D]“认识到它与不幸福共存”均不正确。

3. 词义题。该题可从两方面着手，一是看前后句意，前一句“他们也开始发现谁幸福谁不幸福及其原因”、后一句“研究尚未找到幸福生活的简单定律，但业已发现某些行为和态度似乎会使人们更接近最渴望的那种情感”；另一是注意下文使用的是现在完成时。D项“迄今为止”，符合语境需要，也正是原文“to date”的意义。
［A］“结果”、［B］“此外”、［C］“目前”不对。

4. 态度题。题干的主要信息是作者对幸福和不幸福的看法。做题依据在第1段最后一句“他们是两种不同的情感，互为共存，各自增减”，“他们各自独立又同时存在”正确。
[A]“人们因为出身贫寒而感到不幸福”，不符合原文；[C]“人们参加更多的活动而感到幸福”曲解了人们后天如何获得幸福；[D]“它们是人类采取的行为和态度”，该项有一定的干扰性，文中第4段最后一句是说“某些行为和态度似乎会使人们更接近最渴望的那种情感”，行为和态度本身并非幸福或不幸福。

5. 句义题。该句的理解需依托前半句“然而，这并不意味着有些人生来就忧伤”，“and thats that”是对前文在语气上的进一步肯定，因此可理解为“就是这样、就这么回事”，对应四个选项，只有[A]“情况难以改变”最符合该意思。
“幸福难以获得”、[C]“但他们对此考虑不多”、[D]“但他们对此没有意识”。

【词汇提示】
① common sense 常识，（根据经验的）判断力
② vice versa 反之亦然
③ back up 支持；后退；（使）拥塞
④ predisposition 倾向，禀性
⑤ heritage 继承物；遗产；传统

【难句分析】

1) The recognition that feelings of happiness and unhappiness can co-exist much like love and hate in a close relationship may offer valuable clues on how to lead a happier life. 幸福和不幸福好比爱和恨一样可以亲密相处，这种认识可能对如何过一种较幸福的生活提供有益的启示。
本句中“that feelings of...in a close relationship”是同位语从句，修饰先行词“the recognition”；“offer valuable clues on”解释为“对……提供有价值的线索”。

2) That advice is backed up by an extraordinary series of studies which indicate that a genetic predisposition for unhappiness may run in certain families. 那种看法得到了大量系列研究的佐证，这些研究表明不幸福的遗传禀性可能存在于某些家庭。
本句“which...in certain families”作定语从句，在定语从句中又有“that...in certain families”宾语从句。

3) When we are happy, we are more responsive to people and keep up connections better than when we are feeling sad.  我们在幸福时比在忧伤时对他人更敏感并保持更好的关系。
本句是比较结构句型，比较对象是两个分别由“when”引导的时间状语从句。

Text 2
【文章大意与结构】
　　本文讨论了酒后驾车问题。第一段提到，酒后驾车的法律限制是测试时每100毫升血液中80毫克酒精，但是喝多少酒会达到这种限制因人而异。第二、三段进一步阐述驾驶能力会受到酒精的影响。第四至七段作者引用事例进一步说明以上观点，并指出，酒后驾车不但影响驾驶者本人，还会影响他人。
本文句子结构相对简单，没有超纲生词。

【试题解析】
6. 细节题。题干的意思是“在法律限制内驾驶员可以喝多少酒”，该话题在第1段提到，依据第3句，可以判断答案为[D]“因人而异”。
[A]“大约80毫克纯酒精”，本选项具有干扰性，可以定位到第1段第1句，原文说“每100毫升血液中80毫克酒精”，A项表述不对；“大约三标准杯”，第1段最后一句提到，但说的是“有些人”；[C]“与体重成正比”，可查读第1段第3句，该句只是说体重是考虑的一个因素。

7. 细节题。题干信息“你可能会被指控醉酒驾驶”是对第2段第2句中“you could still be taken to court”的同义改写，做题依据应该是该句的后半部分“if a police officer thinks your driving has been affected by alcohol”（如果警官认为酒精已对你的驾驶产生影响），由此判断[C]“你被发现酒后不正常驾驶”正确。
[A]“你喝酒后驾车”错误，因为并非喝酒就驾车不正常；“你成为一个不可救药的酒鬼”、[D]“你的酒精测试不过关”与原文不符。

8. 句义题。本题顺着题干关键词“professional drivers”，较容易在文章第4段定位答题点。正确理解了本句也就找到了本题的答案（本句译文参见[难句分析]），[C]“尽管自信也不能通过测试”正确。
[A]“比清醒者有更多的自信”、“移除了考场的一组桩柱”、[D]“对潜在醉酒驾驶者起着警示作用”均不符合该句句义。

9. 细节题。本题问“为什么酒精是交通事故的主要原因”。文中多处提到喝酒会影响“driving ability”，显然本题应该选“饮酒影响人们的思想和感情”。
[A]“超过30%的道路事故死伤者是酒后驾驶者”并不是题目所问的原因；[C]“大约三分之一驾驶员酗酒”，不能得出该结论；[D]“道路事故受害者中常见年轻驾驶员”不能作为原因来解释题干的前半部分。

10. 判断题。题干的意思是：关于酒后驾车，作者告诫了什么。本题可定位于文章最后一段。该段大意：酒后驾车不单单影响你本人，如果发生事故还会影响其他许多人，尤其是你可能撞死或撞伤的那个人。根据一般语法知识，我们知道作者的强调点在后半句。由此判断[D]“使别人处于危险之中”正确。
[A]“可能受到警察的起诉”、“使自己处于危险中”、[C]“可能使另一名驾驶员受伤或丧命”均不符合最后一段的意思。

【词汇提示】
① breath test 呼气测醉试验
② concentration 浓度；集中
③ not least 尤其，特别；部分地；相当重要地

【难句分析】
1) It varies with each person depending on your weight, your sex, if you’ve just eaten and what sort of drinks you’ve had. 这因人而异，取决于你的体重、性别、你是否刚吃过东西以及你喝了什么样的酒。
本句主句是“It varies with each person”，“depending on...you’ve had”为分词词组作状语，在该词组中，包含有四个并列的介词宾语或宾语从句。

2) In a test with professional drivers, the more alcoholic drinks they had had, the more certain they were that they could drive a test course through a set of moveable posts...and the less able they were to do it!在一次对专职驾驶员的测试中，他们酒喝得越多，就越肯定自己能开过一组移动的桩柱，在测试课程中过关……但通过的可能性越小。
本句虽长，但结构并不复杂，把握住“the more...the more...and the less...”句型，也就把握了整句的框架。

3) One in three of the drivers killed in road accidents have levels of alcohol which are over the legal limit, and road accidents after drinking are the biggest cause of death among young men.  丧命于道路事故的驾驶员中，三分之一酒精含量超过法律限制，酒后道路事故是年轻人死亡的最大原因。
“one in three”解释为“三分之一”；“killed in road accidents”为过去分词词组作“drivers”的后置定语；“over the legal limit”意为“超过法律限制”。

Text 3
【文章大意与结构】
　　本文介绍了三种基本的经济形态，即市场体制、管理体制和传统体制。作者在第二至四段分别简述了三种经济体制。在市场体制下单个经济单位可以在市场上相互间自由地发挥作用；管理体制则是由某一机构对所有交易实行管控；在传统体制下，生产和消费模式由传统控制。
本文结构比较清晰，第一段是概述，二至四段为分述，词汇难易适中。

【试题解析】
11. 主旨题。要求确定这篇文章的目的。本文第1段交代了全文的主旨，就是介绍三种基本的经济形态：市场体制、管理体制和传统体制。再参考第2、3、4各段的首句，可确定答案应该是[C]“概述不同的经济体制”。
[A]“解释经济学的本质”、“比较以货易货和货币交换市场”、[D]“主张某种经济的优势”均不能概括本文大意。


12. 词汇题。对该类题目必须结合语境加以判断。该词所在句子的大体意思：在以货易货的经济体制中，像汽车、鞋子、比萨这样的货物互相交换。结合四个选项[A]“真正的”、“具体的”、[C]“耐用的，耐久的”、[D]“实用的，实际的”，B项最符合逻辑。
C项和D项不能同时与举例中的三类货物搭配使用；A项在此也不妥。另外，从常见技巧判断，词汇题中最基本词义一般不会是答案。

13. 细节题。题干中的关键词是“barter economy”，查读原文后，可以定位于第2段第4句和第5句，原文中“may not always be an easy task（可能并不总是一件容易的事情）”，在四个选项中对应[D]“（可能导致）交换麻烦”。
[A]“不公平交易”、“直接冲突”、[C]“逐渐通货紧缩”，原文未提及。

14. 细节题。题干中的关键词是“administered system”，在原文中较容易定位于第3段第1句，其主要部分是“administrative control by some agency over all transactions（某一机构对所有交易的管控）”，这里的“某一机构”，在本段第4句具体为“the government”，由此判断[D]“某些官方部门”正确。
[A]“主要经济组织”、“一般公共咨询机构”、[C]“大型商业公司”均不正确。

15. 判断题。本题要求在四个选项中排除一个错误内容。这类题一般需反着做，即判断哪三个选项是正确的，并找到依据。题干中的关键词“ones place in a traditional society”对应于最后一段第1句：“every persons place within the economic system”，其后的“is fixed by parentage (origin), religion, and custom.”就是本题的定位点：“parentage（出身）”对应[A]“家庭背景”、“religion”对应[C]“religious beliefs（宗教信仰）”、“custom”对应[D]“established experience（习俗）”，只有“年龄和教育”未提及，是答案。

【词汇提示】
① barter 以货易货
② edicts 法令；命令
③ allocate 分配；分派
④ parentage 出身；起源
⑤ caste 社会阶层；等级
⑥ stagnant 停滞的；不流动的

【难句分析】
1) This agency will issue edicts (orders) or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. 对每一种商品和服务每个经济单位应该生产多少、交换多少、消费多少，这个机构将颁布法令或命令。
本句主要部分是“This agency will issue edicts (orders) or commands”，“as to”与后面的介词宾语从句一起作后置定语，修饰“edicts (orders) or commands”。

2) The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. 政府制订的中央计划标明每种商品不同企业生产多少以及不同家庭分配多少用于消费。
“drawn up by the government”是过去分词词组作定语，修饰“central plan”；“produced by...”与“allocated to...”一起作后置定语，修饰“the amounts of each commodity”。

3) People belonging to a certain group or caste (social class) may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. 属于某一团体或社会阶层的人可能有义务关照他人、为他们提供食宿、照料他们的健康并给他们提供教育。
本句虽然较长，但结构并不复杂，“belonging to a certain group or caste (social class)”现在分词词组作后置定语修饰“people”；“have..., provide..., care..., provide...”为四个并列谓语。

Text 4
【文章大意与结构】
　　本文讨论了一周中员工工作效率的问题。文章第一段指出，调查表明，周二效率最高，其次是周一，从一周的中段开始，效率显著下降。作者在第二段分析了各工作日效率差异的原因。文章在第三段提出了解决这一问题的措施。

　　本文在内容结构上，先提出问题，然后分析原因，最后给出解决问题的方法，层次清楚。

【试题解析】
16. 判断题。要求判断哪一天最有效率。本题可定位于第1段，该段第3句说周二最有效率；第5句又说其次是周一。题目四个选项中没有周二这一时间，当然只有[C]“星期一”在四个选项中是最有效率的，C项正确。

17. 细节题。本题定位于第2段后半部分，文章在此讨论了为什么星期二员工的工作表现会达到顶峰（employees hit peak performance）。该段第6、7句作者分别使用了“focus”一词解释了部分原因，在本段倒数第2句作者写道“in 10 hours, they’re doing 20 hours work”，说明了员工的工作效率。由此可判断[D]“全神贯注和效率”符合文章意思。
[A]“极度兴奋和忙碌”在第2段倒数第4句似乎也可找到对应词“hectic”，但它不是高效率的典型特征；“适当的热情和创造性”，文章并未强调创造性；[C]“匆忙无序的活动”，显然不正确。

18. 词汇题。“lax”一词必须结合语境作出判断，该句大意：事情并未如此，员工们整天闲坐着，脚跷办公桌，品抿咖啡，煲电话粥，但的的确确缺乏专注。由此推测，“失去控制”符合语境。
[A]“通常无关紧要的”、[C]“完全使人分散精力的”、[D]“值得放松的”均不正确。

19. 句义题。本题实际是对文章最后一句的句义理解。题干的关键词“changes in productivity”是对最后一句“variations in productivity”的改写，该句后半句“both workers and bosses win when the peaks and valleys are less dramatic than they are now (当高峰和低谷不像现在这样强烈时，员工和老板就会双赢)”正是文章提出的办法。综观四个选项，[D]“它们的差别应该被减小”符合本句意思。
[A]“工作最后期限可以重新调整”、“它们是合理的可以预期的”、[C]“周一的会议可以取消”均非本句之意。

20. 判断题。题目问“作者没有解释哪一项”。这类题有一定难度，需要研判所有选项并且在文中找到相关依据。[A]“改变工作节奏采取的措施”，虽然在文章最后一项第3句提到，但那是“some management consultants”的话，所以是答案。
“一周第六天的工作效率”，即星期五的工作效率，文章多处有提及或有暗示；[C]“一星期的中段工作效率减慢的原因”，文章第2段第3、4句有叙述；[D]“老板对低工作效率的关注”，第1段最后几句引用了对经理的调查数据，可充分说明老板对这个问题的关注。

【词汇提示】
① bolster 支持，支撑
② poll 对……进行民意测验
③ hectic 忙乱的，忙碌不停的
④ frantic （因痛苦、悲哀或快乐等）发狂似的
⑤ sip 抿，小口地喝

【难句分析】
1) It’s possible that while you are at work, you may dream about a month of Sundays, but your boss wishes for a week of Tuesday. 在你上班时，你可能梦想着每个月都是星期天，可你的老板则希望每周都是星期二。
本句由that引导主语从句，在主语从句中，包含but连接的两个并列句，其中第1个并列句中又含有“while you are at work”作时间状语。

2) However, forty-eight percent of the managers polled said that Tuesday is, by far, the most productive day of the week. 然而，百分之四十八的接受调查的经理说星期二是一周中最有效率的一天。
“polled”作后置定语修饰“managers”；“by far”解释为“……得多，远远地，大大地”，修饰形容词的比较级或最高级。

3) First of all, Monday is overloaded with meetings, designed to “get things moving,” and everybody knows meetings aren’t very productive. 首先，星期一有过多的会议，目的在于“让事情动起来”，大家都知道会议并不富有成效。
“overload”意为“使超载，装填……过满”；“designed to ‘get things moving,’”过去分词词组作定语，修饰“meetings”。

4) To prevent this midweek slowdown, some management consultants suggest that employers avoid jamming so many meetings into Mondays. 为防止这种周中开始的松弛，有些管理顾问建议雇主应避免把这么多的会议塞进星期一。
动词不定式表示目的状语，that引导宾语从句，avoid后接动名词作宾语。

Part B
【文章大意与结构】
　　本文讨论了三种常见的营销策略。第一段是概述，第二、三段作者分别介绍了积极主动策略（aggressive strategy）、最低限度营销策略（minimal strategy）和平衡营销策略（balanced marketing strategy），但各组织机构采用哪种营销策略需具体情况具体分析。文章第四至六段分析了影响营销策略决策的三种主要因素。
本文各段开头的序数词有助于理解文章结构。

【试题解析】
21. 答案[C]。本题需要将文章第1段和本段第1句联系起来判断，在第1段中作者概述了三种常见的营销策略，本段第1句实际是对上文的具体展开，因此［C］“举例说明进攻策略”符合本段大意。

22. 答案[A]。本题所在的第3段在第2段的基础上讨论了另外两种营销策略。本段最后一句说：各机构实体情况明显不同，采用哪种策略需要分析各种因素。在几个选项中，只有[A]“某个实体该采用什么样的策略？”最合适。

23. 答案[F]。该段主题句显然是第1句：第一个重要因素是机构实体所面临的市场竞争的性质。本段指出，机构实体面对不同的市场竞争应采取不同的策略，“市场竞争”应该理解为机构实体所处的外部条件。本题[F]“策略随着外部条件的变化而变化”正确。

24. 答案。本段主题句是第1句：第二个重要因素是所提供的产品或服务的质量。作者阐述了什么样质量的产品或服务该采用什么样的营销策略。由此可以判断，应该坚持以质量为先的决策原则。“质量第一，竞争第二”符合段意。

25. 答案[E]。本题也只需抓住本段第1句主题句：第三个重要因素是经理希望施行的收益策略。该句与[E]“收益动机也起着作用”意思相似，在该选项中，“motive”对应主题句的“desire”，“proceeds”与“revenue”相一致。

【词汇提示】
① differentiate 使有差别；区别
② in-between 中间性的
③ entity 实体，统一体
④ dictate 支配，强制规定；命令
⑤ monopoly 垄断，专卖
⑥ oligopoly 寡头卖主垄断

【难句分析】
1) The first is an aggressive strategy, characterized by generating a great deal of promotion, varying prices, changing the times and places at which the products/ services are offered, differentiating the products/ services from those of competing organizations, hiring creative salespersons to promote the products/ services, spending lots of money on marketing activities, and so forth. 第一种是积极进取策略，其特点是大量促销、变更价格、改变所供产品或服务的时间和地点、使产品或服务有别于竞争对手、雇佣有创新意识的销售人员推销产品或服务、花巨资进行营销活动，等等。
　　本句主干部分是“The first is an aggressive strategy”；“characterized by...”是过去分词词组作后置定语；“generating..., varying..., changing..., differentiating..., hiring..., spending...”是并列的动名词作介词by的宾语；“at which the products/ services are offered”是定语从句，修饰“the times and places”。

2) The third is a balanced marketing strategy, an in-between strategy that differs from an aggressive strategy and a minimal strategy only in degree. 第三种是平衡营销策略，也是中庸策略，它只是在程度上有别于积极进取策略和最低限度营销策略。
　　本句中“inbetween strategy”与前面的“balanced marketing strategy”是同位关系；“that differs...only in degree”是定语从句，修饰“strategy”。

3) Once the strengths and weaknesses are weighted for each factor, an overall evaluation can be completed, allowing the administrator to arrive at an overall decision—that is, whether to follow an aggressive, balanced, or minimal general marketing strategy. 一旦权衡了每个因素的优缺点，就可完成全面评估，使管理者作出总的决策——即，是采用积极进取策略、平衡策略还是最低限度的一般营销策略。
　　本句主从复合句，主句是“an overall evaluation can be completed”，状语从句是“Once...for each factor”，“allowing...an overall decision”为现在分词词组作状语，破折号之后的内容是同位语，补充说明“an overall decision”。

Part C
【试题解析】
26.  本句的主要部分是“it’s no longer clear who controls which bit of home floor”，其中“who controls which bit of home floor”是后置的主语从句，翻译时注意汉语表达习惯；“With the advent of”是伴随状语，解释为“随着……的问世”。

27. 本句包含两部分，第一部分是“Sales of many of these devices should take off this year and next”，其中“take off”在此表示“（产品等）大受欢迎，（销量等）飙升”。第二部分主干是“U.S. shipments...are expected to jump...”，其中“downloaded from the Net”过去分词词组作后置定语修饰“songs”；“to 7 million units”是同位语，补充说明“more than 50%”。

28. 这是一个由“and”连接的并列句。第2个分句中“some”解释为“大约”，用在数词之前；“with strong growth spurred by a new standard for wireless links called WiFi”包含有“with + n.  + p.p.”结构表示伴随，“called WiFi”过去分词词组作后置定语，修饰“wireless links”。

29. 本句虽长，但结构不复杂。冒号之前是主干部分，冒号之后是一个并列句，起补充说明作用，注意句中的“while”是并列连词，解释为“而”。

30.  这是一个较为复杂的简单句。句子的主语是“these new machines”，谓语部分是“need to work...”和“should be...”。翻译时注意两个“as...as...”结构。